| Historical notes: | The history of the Up To Date Store is tied to the development of the township of Coolamon and the wheat industry of the surrounding district. Much of the store's business during its period of operation from 1909 to 1932 was supplying farmers with equipment and domestic goods and purchasing wheat and other local farm produce. The health of the rural economy of the district accounted for the success of the store. It closed in 1932, the worst year of the 1929-1935 depression.
The genesis of Coolamon township (gazetted on 3rd October 1881) lay in the construction of the Junee-Narrandera railway, completed that year, that opened up the south-western districts of NSW to wheat growing. Coolamon began life as 'Cowabbie' siding (on the road to Cowabbie Station). The township, laid out where the Wyalong Road crossed the railway line, was on the boundaries of the Kittegora, Coolamon Holes and Kindra Creek runs (Robertson 1994: 3). In the township's early years the railway station serviced a thriving timber industry but the primary catalyst for Coolamon's growth was the development of the wheat industry. Wheat dominated the agriculture of the Coolamon district and there was markedly increased wheat production (due to genetic advances in wheat-breeding and superphosphate use) in the period between the end of the crippling drought of 1895-1903 and World War I. In 1905 over 100,000 bags of wheat were despatched from Coolamon railway station. Coolamon's population trebled in two decades, reaching around 600 by 1906. The main street (Cowabbie Street) was on the stock route to Wagga Wagga and its 60.3 m width was designed to accommodate the wheat wagons. Coolamon's stores, hotels and offices lined Cowabbie Street on both sides, leading up the hill from the railway station. Building renewal was frequent, following major fires in 1912 and 1918.
The land on which the Up To Date Store is located, at the corner of Cowabbie and Loughnan Streets, was bought by Nicholas Mutton in 1908 and remained in Mutton family ownership until 1987. It was bought by Coolamon Shire Council in 1998 (Title search, Coolamon Shire Council). None of the store operators during the life of the store (1909-32) owned the property but operated their businesses there on lease. The history of the Up To Date Store demonstrates the interconnection of retail interests within Coolamon and with the neighbouring town of Ganmain.
A store has existed on the Up To Date store site from 1883. By 1893 it was a weatherboard building facing Cowabbie Street run by Frederick Hall that was referred to as the Up To Date Store in advertisements and newspaper reports, thought it did not display this name on its facade. The term 'up to date' was a very common commercial descriptor of goods and services at the time (Up To Date Store, Coolamon, Draft Conservation Management Plan, M Pearson, D Marshall, L Young, 1999, pp. 2 - 4).
Hall's store was taken over in September 1907 by Harold Charles Nadin (manager of Hall's drapery department until 1906 then briefly a partner in the general store at 104 Cowabbie Street), F. Alcock (newly arrived in Coolamon) and William Denoon (Hall's former 'confidential secretary').
The Up-To-Date Store land and property was bought by Nicholas Mutton on 23 May 1908. Mutton entered into a new lease with Nadin, Alcock and Denoon (a lease that he continued to renew with subsequent owners until the store ceased operation) (from annotations on the deeds).
Nicholas Mutton was most likely the instigator of the construction of the new Up-To-Date Store, presumably in liaison with the storekeepers. This proposal was presumably stimulated by the construction of an impressive two- storey brick store by Ashwood Brothers in Cowabbie Street in 1907, which replaced their old timber store. Ashwood Bros was the main competition for the Up-To-Date Store, and Hall's old premises were no match for the smart new Ashwood's emporium. Hence, perhaps, the emphasis on the increased use of the 'Up-To-Date' tag for the store and its advertisements, and the introduction of modern conveniences such as the Lamson Cash Carrier.
The Ashwood store, which still outshone even the new Up-To-Date Store as a streetscape edifice, did not long remain a competitor for customer attention as it was burnt down (together with several-other stores) in May 1912. Ashwoods moved into an existing timber store (formerly the D. Benjamin and Co. 'Railway Stores') lower down the hill, which was old and much smaller. This in turn was destroyed by fire in 1918 and a new store was built on the site of the original 1907 store. Though larger, this was closer in scale to the Up-To-Date Store and was eventually occupied by W.A. Iverach when he vacated the Up-To-Date Store in 1932. (See photos Robertson 1994: 25, 27, 28, 32, 36).
Nicholas Mutton (1872-1949), the owner of the Up-To-Date Store, was born in Truro, Cornwall, where his father was a butcher. He migrated to Australia in 1893 to join his uncle, Tom Lockett, as co-owner of his butchery at Coolamon. Mutton subsequently sold the butchery to become a stock dealer and from 1910 or 1912 started dealing in hay and chaff, establishing a chaff cutting plant in Coolamon. Mutton foresaw the likely drought of 1920, and bought up large amounts of hay, making substantial profits on its resale the following year. He was involved in several notorious dealings, one in 1914 leading to a Royal Commission to investigate alleged (but unproven) bribery of government officials, and another in 1936 when he lost substantial amounts of money as victim of a European land speculation fraud. Mutton's business operations were taken over by his sons Oswald and Nicholas in 1936 (Obituary, Coolamon-Ganmain Farmers Review [hereafter CGFR], 18/11/1949).
Work on the foundation trenches for the new Up To Date Store was reported underway in January 1909; the contractor, Mr G.H. Mutch was 'pushing ahead with the erection of Messrs Nadin, Alcock and Denoon's new store' in March; and by the end of July 1909 the new 'owners' were 'comfortably settled in their fine new store', Alcock's share having been acquired by W.A. Iverach several weeks earlier. (CGFR, 8/1/1909; 5/3/1909; 16/7/1909; 30/7/1909).
The new building is built of load-bearing brick and is clearly not a simple facading of the earlier building. It is highly likely that the bricks used in the construction of the new store were produced locally. Ashwood Brothers had four brick kilns operating in Coolamon in 1908, with orders in hand for 600,000 bricks. (CGFR 28/2/1908).
William John Monks, the architect of the new store, had one of the most successful and extensive architectural practices in country NSW. He was based in Wagga for over 40 years and designed buildings in practically every district in the southern half of the state. In the 1930s he was one of a team of architects employed by the brewery company, Tooth & Co (Obituary, Daily Advertiser, Wagga, July 5, 1943). Buildings designed by Monks include: Lewisham Hospital Sydney; Wagga Base Hospital; St Michael's Cathedral Wagga; Public Hall Ganmain; the Ganmain Hotel, Ganmain (destroyed by fire 1930, taking the former Nadin, Iverach and Wilson Ganmain store with it) and Meaker's Store, Ganmain.
The builder George Henry Mutch, who operated the 'Central Timber Yards' in Junee, died in Junee in 1938 (CGFR 15/1/1909; Probate Index: 31 May 1938).
The sign-writing came in for special mention in the local paper:
'Mr LB. Drane, signwriter, had given plenty of proof of his ability in both Coolamon and Ganmain. Messrs Nadin, Iverach and Denoon's new Up- To-Date Store had been finished in splendid style, as was Kelly and Ryan's Office window in Ganmain' (CGFR 8/10/1909).
Nadin, Iverach and Denoon, 1909-1912:
William Alfred Iverach (1879-1946) started work in Hall's store in 1896 as a 'potato boy' weighing potatoes, rising to become manager of the hardware and grocery departments before leaving in 1906 to go into partnership with Nadin in a new store at 104 Cowabbie Street (which still stands) (Kingdon 1956). He bought Nadin's share in 1907, and then sold this store to Sykes and Watson in 1909 (Advert CGFR 28/5/1909). Iverach then immediately rejoined his former partner, Nadin, when he bought Alcock's share in the Up To Date Store, Iverach's name first appearing in advertisements in the paper on June 4, 1909 (CGFR 4/6/1909, 16/7/1909). Alcock left Coolamon in July (CGFR 23/7/1909) and Iverach, Nadin and Denoon moved into the newly completed store in the same month. The new Up To Date Store was glowingly reported in the Coolamon-Ganmain Farmers Review on 30 July 1909:
'Nadin, Iverach and Denoon are now comfortably settled in their fine new store. The building is certainly true to its well known name, viz. "Up-to- date". The architect, Mr Monks, of Wagga, has given further proof of his ability to do good, creditable, all round work. The interior is replete with modem appliances on every side to suit the conveniences necessary to run a large and growing business. The exterior presents an appearance at once pleasing to the eye, and visitors to the town never fail to pass unstinted praise when viewing its pretentious dimensions. The four large windows allow of a fine display of stock to be made, and reflect a good deal of credit to those who took in hand the difficult task of dressing them. It would be almost impossible to enumerate the whole of the departments from memory, but extensive stocks of drapery, millinery, clothing, ironmongery, grocery, and saddlery are carried and neatly shelved. A large store room at the back of the premises was specially built to hold the goods in bulk and must provide a great amount of convenience to customers as well as to the proprietors. The contractor, Mr G.H. Mutch, of Junee, comes in for some well merited encomium owing to the faithful manner in which he completed his heavy and costly undertaking, and he must continue to be reckoned with whilst able to give such thorough satisfaction. In conclusion, let us wish Messrs Nadin, Iverach and Denoon a full measure of success and prosperity, and that they and Mr N. Mutton will be able to look back with pride to the day upon which the contract for the new premises was let.'
Several photographs of the store from 1909 to 1912 show the ornate facade, the gable dated 1909, and the names 'Nadin, Iverach and Denoon' on both the gable end and on the corner billboard above the verandah.
William Alfred Iverach (usually simply known as 'W.A.'), was the part or sole operator of the present Up To Date Store from its construction in 1909 until its closure in 1932. He emigrated from Scotland with his family, arriving in Coolamon in 1889 (CGFR 24/8/1956) and was in business initially as a blacksmith. By 1897 he was a committee member of the Coolamon Ploughing Match Committee, becoming President of the Committee in 1902. He remained in that position until at least 1907, and possibly until the last ploughing Match was held in 1908 (Inauguration of the Coolamon Ploughing Match, 1907).
Nadin, Iverach and Wilson, 1912-1914:
William Denoon left Coolamon in 1911, and his share in the business was acquired by Hugh Charles Wilson. In what appears to have been a reciprocal deal, Nadin and Iverach acquired George Ashelford's share in Ashelford and Wilson's general store in Ganmain, which had been established in 1909 (Gilmore 1992: 49). The Ganmain store consequently also traded as 'Nadin, Iverach and Wilson'.
William Denoon left the firm to enter into partnership with Mr C. Murnane in a patent horseshoe-making business in Sydney. Frederick Hall said of Denoon at his farewell reception that his former confidential secretary: 'had a character which was to be envied', and was active in a number of community activities and institutions (CGFR 16/6/1911). He seems to have served overseas in the First World War, then apparently returned to Coolamon. A photograph, dated to 1925, shows a shop hoarding in Cowabbie Street for 'W. Denoon, Auctioneer' (Robertson 1994: 35).
Nadin and Iverach, 1914-1925 :
Wilson sold his share in the Up To Date Store to Nadin and Iverach in 1914, and bought the Ganmain store outright. He sold the Ganmain store operation (but not the land) to Alan Gilbert in 1924, and the store was burnt down in the 1930 Ganmain Hotel fire (see photos in Gilmore 1992: 49, 73).
Nadin and Iverach became the agents for H.V. McKay Sunshine in 1917, and Iverach retained the dealership of the subsequent H.V. McKay Massey Harris Company created in 1930 until at least the 1950s. In 1933 alone, Iverach delivered 33 headers in the Coolamon district. (CGFR 24/8/1956). At some point, as yet unknown, Nadin seems to have moved to Sydney, probably becoming a supplier to the Coolamon store.
W.A. Iverach, 1925-1932:
In 1925 Iverach bought out Nadin (possibly on Nadin's death?), and continued to operate as 'W.A. Iverach'. In January 1933 W.A. Iverach moved his store to the former Ashwood and Coles store located at 113 - 115 Cowabbie St. Ashwood and Cole had gone into liquidation in the previous year (presumably in the depression) and Iverach purchased the store. He advertised a 'removal price cutting' sale at the Up To Date Store in December 1932, indicating to customers that there were 'hundreds of GENUINE BARGAINS' to be had (CGFR 2/12/1932). On 6 January 1933 it was reported that: 'Mr W.A. Iverach closed, with the closing of the Old Year, his Up To Date store, opening for business on Tuesday his New Quality store, lately occupied by Ashwood and Cole. The interior of the premises had been thoroughly cleaned and renovated, and the exterior is being painted and decorated' (CGFR 6/1/1933).
In 1936 W.A. Iverach took his sons Everard, Horace William (1905-1981) and Ormond Charles (1909-1979) into the firm, becoming W.A. Iverach and Sons. The firm became a limited liability company in 1947, following W.A.'s death in 1946. (CGFR 24/8/1956; Kingdon 1956; Coolamon and District Cemeteries).
The Up To Date Store after 1932:
The Mutton family, owners of the store, operated agricultural businesses and ran a stock and station agency and chaff mill in town. When the Up To Date Store closed in 1932 they used the building for storage: chaff, grain, fencing materials and machinery (oral information, Ellie Lucas and Knocky Moore). The Muttons demolished the weatherboard extension at the back of the store, and replaced it with the present corrugated iron extension (Room 6). They also removed the original stables located at the northern end of the block, and replaced them with a pole-framed corrugated iron work shed which contained a forge, used for repairing machinery (Bruce Mutton from Jeanette Campbell's notes).
The store had other intermittent uses that included roller skating, (probably in the 1940s in Room 2 with the counters pulled back against the shelving) as a fruit shop and for boxing, (though possibly this was a youth activity rather than a spectator sport) (oral information: Ellie Lucas, Dot Iverach, Thelma Smith, Knocky Moore, Jeanette Campbell). (Up To Date Store, Coolamon, Draft Conservation Management Plan, M Pearson, D Marshall, L Young, 1999).
Comparison with similar stores using Webber, Hoskins and McCann's studies indicates that the Up To Date Store is significant at the state level. (What's In Store? A History of Retailing in Australia, K Webber, I Hoskins, 2003; A Lot in Store, Celebrating our Shopping Heritage, J McCann 2002).
The Garth Jones Collection of farm machinery is fully documented and mostly provencanced to the Coolamon area and the family properties of Garth Jones. There is extensive supporting documentation and historic photographs of the properties and family life on the farm. Garth Jones's commentary provides a personal and insightful narrative to the collection, telling stories about working on the land. The contents of the Garth Jones Collection have been catalogued. A copy of the catalogue will be retained on file at the Heritage Office at H04/00016. |