| Historical notes: | Local newspaper records are few, and often far between. Published three times a week, extant copies may have had a few short runs of one a week, one a month or occasionally one a year. However, such randomness does provide an indication of the use of the Athenaeum Theatre, although unfortunately, important copies, that might describe the theatre at its opening, are missing. Reliance has been placed on the records of inspections for and correspondence of the Theatres and Public Halls Branch, first under the Chief Secretary's Department and later, Administrative Services, and then Local Government.
A number of interviews have been made, the information from which has been tantalising if no corroborating evidence has been found. There is a vagueness about the original partnership and ownership of the theatre (when it was built) that only a Land Titles search might sort out. Although a request was made of a commercial 'searcher' time has prevented it being completed. Searching for company directors also seems to elude commercial searchers, who only wish to find anything since records have been put on computer.
Following a brief chronology, a history of the theatre follows, then shorter notes on the key players the Laurantus brothers and the Greek immigrant importance to cinema history in NSW the architects, Kaberry and Chard and the social history of picture theatres in NSW.
Chronology:
c.1894. Gearge Laurantus was born in Kythera, Greece. (His brother, Nicholas was five
years his senior.)
c.1909. George emigrates to Australia, first working In Sydney, then for brother Nicholas who had bought a cafe in a country town, then the Globe Theatre, Narrandera.
1925. Nicholas Laurantus's Globe Theatre is destroyed by fire. He rebuilds.
1927. The new Globe Theatre opens. Nicholas wishes to develop a 'chain' of cinemas as a means of getting a better deal on film hire.
C.1928. Nicholas joins Ben Cummins, Junee, to build a new theatre in the Broadway; he puts brother George in charge of the Lyceum and overseeing the building of the new theatre.
1929. In May, Theatres and Public Halls gives approval to build.
On 10th October the theatre opens as the Athenium Theatre.
1935. Nicholas and Gearge build the Rio Theatre at Lockhart.
1939. Nicholas decides to buy a property outside of Narrandera, decides to sell his theatre interest in Junee, forces George to give up management of the Athenium to go out and manage the property while Nicholas resides in town.
C.1940. Robert Tilby Begg takes over the theatre.
1950. R J and E E Pollard buy and run the theatre, renaming it Broadway.
1954. The Pollards sell on to Albert Thomas Manion for his son Kevin and daughter-in-law, Yvonne to manage (purchase price 28 000 pounds $56 000).
1958. The theatre is transferred into a company, Broadway Theatre (Junee) Pty Ltd, of which Kevin Manion and Thomas A Wah are directors
1959. The proscenium is removed, as was the custom to provide a wider opening for Cinemascope presentation.
Kevin Manion sells out to a T A Wah who is sole owner under the company until 1971.
1971. Theatre licence is cancelled --- up for sale.
1977-8. Bought by Junee and District Development Association for $20 000 --- makes the Junee and Illabo Councils trustees (virtual owners) of the property as tenants in common. Alterations to make it useful for indoor sports as well as social events, costing $45 000. Funding by community donations.
A new licence is issued.
1984. Junee Council appears to be taking greater interest. Theatres and Public Halls iniates a search as to who or what actually owns the building.
1990. Theatres and Public Halls Act is repealed and a new Act transfers licensing, inspections etc to local councils.
1998. The exterior is repainted, the refreshment bar kitchen is re-equipped at a cost of $28 000.
2002/3. The Junee Shire Council wishes to demolish the theatre.
History of the Building and its Management:
According to the 1871 Census, Junee did not exist, but a village of Loftus did, changing its name in 1885 (Horwitz, 1964: 533).
The railway line was opened to the North Wagga terminus in 1878, and in April 1879 the Parliament of NSW approved construction of a railway from Junee to Narrandera, with ultimate extension to Hay. The line to Narrandera opened on 28th February 1881 (and on to Hay on 4th July 1882) thus making Junee the embryo of an important rail head (Lee, 1988:
86). In July 1881, an extension from Narrandera to Jerilderie became government policy (Lee, 1988: 101) and opened in 1884, with extensions to Berrigan (1896) and Tocumwal on the Victorian border in 1914 (Preston, 2001: 4). Extensions to Leeton (1912) and Griffith (1916) provided considerably more produce that would pass through Junee, either south via
Albury or north to Sydney for export (Horwitz, 1964: 591, 448).
An imposing railway station was built in 1883 with a two storey portion that originally housed a residential hotel as well as a travellers' dining room. It is still the centre of town and where there is a driver changeover on trains that ply between Melbourne and Sydney (it being precisely at the mid-way point on the railway line).
Even if an official name change did not occur until 1885, the Census for Junee of 1881 provides a population of 538 persons. Until the 1980s Junee was always a town council. Therefore its population in the early Census', where only local government area populations were provided, can be accurately compared to the urban district populations presented since World War II. The town showed a rapid growth to 1901 (2190 persons) no doubt due to the railway maintenance, transhipment of goods, and new works. By 1921 a slight decline in population is shown (1915 pe rsons) but then there is a considerable rise to 1933 (4213 persons). In 1963 the population was claimed to be 4500 people (Horwitz, 1964: 533). In 1947, the largest engine 'storage' and repair roundhouse in the Southern Hemisphere was built at Junee. Around fifty years later it was closed, but fortunately prevented from demolition by local residents who have taken it over a museum and small repair workshop. The railway 'industry' has almost disappeared from the town, and what was thought to be a partial replacement a prison has not brought the quantity of anticipated benefits. By the 2001 Census, the town population had dropped to 3592 persons. However the town's
residents have a spirit and sense of history and heritage that has been impressive. Private citizens have taken over and restored and / or reused buildings such as the local mansion of the original 'landed gentry', Monte Christo, the flour mill (now the liquorice factory), the late Victorian Loftus Hotel, and of course the engine roundhouse. The latest, in September
2003, is the printery of the Junee Southern Cross newspaper that had existed for a century (Southern Cross, 4/9/03:6). The Junee Shire Council was sold the Broadway Hotel for the equivalent of a 'peppercorn', and this typical country, two-storey verandah'd hotel will now house the local historical society and museum.
Into this environment of a seemingly odd mixture of farming community, railway workers and local town professional and tradespeople, arrived the cinema. For over fifty years before the coming of local television in 1964, cinema, as in other country towns, cities and suburbs, would provide not only entertainment but tacit cultural learning in behaviour, design, fashion, and current events. All the cinema venues in Junee would also provide the facility for live entertainment and social events, such as balls and receptions, since all possessed 'flat' floors.
Unfortunately, the existence of the local Junee Southern Cross newspaper from late 19th century to the 1950s is not in continuous runs in fact there is only a miscellany of infrequent copies available on microfilm. Commencing reviewing the microfilm at 1917 it was noted that The Globe was showing films in that year. This was a small hall in Lisgar Street where Blanche Heffernan (formerly Cummins) performed as a child in a school concert (about 1923). Globe Pictures were shown on Tuesday and Saturday (JSC, 24/5/18). By 1922, Lyceum Pictures were also showing in the larger Lyceum Hall, also in Lisgar Street
(JSC, 23/10/22). The Globe appeared to disappear from the available newspaper advertisements from 1924 while the Lyceum continued with films and live shows, such as The Sheik in four acts direct from St James and Palace Theatres, Sydney for Monday 17th October 1927 (JSC, 12/10/27).
The Cummins' family of Junee owned the Lyceum. Ben Cummins decided to seek a partnership with some local cinema entrepreneur to build a new picture theatre. He consulted a brother-in-law, Jack Cavellas (who himself was a cinema entrepreneur and subsequently merged his assets with Hoyts Theatres). It seemed that Cavellas had misgivings about Ben Cummins forming a partnership with Nicholas Laurantus, but Cummins did, resulting in his becoming a 'silent' partner in the deal. The new theatre would be under the control of Nicholas Laurantus, but with the day-to-day management by his younger brother, George.
George settled in Junee as soon as he married in 1928 (P.L. 2003). He assumed management of the Lyceum Theatre and it might have been when there that he showed the locally produced film, The Cossacks, on Monday 5th November 1928. A news item in the Junee Southern Cross noted that it was one of the best pictures filmed in Junee for some years. The reviewer continued It was really good. It was mentioned that it was produced by the management of the Lyceum; it had good photography, lots of action, love scenes, and lasted one hour (JSC, 7/11/28). Unfortunately, other records of this or any films made in Junee during the silent era do not appear to exist.
The available copies of newspapers are so few that there may be gaps of whole years of publication in those on record. Yet, the few random issues that are available indicate the wide range of use of the theatre venues for live shows, benefits and dances. For example, the three issues available for 1929 indicate that the Lyceum was still showing films in January, with the Joybell Troubadours performing next Wednesday (JSC, 23/1/29); talkie equipment was being installed at the State Theatre, Sydney in April (JSC, 17/4/29), and the Athenium Theatre was to be on the tour of Rio Rita, with Gladys Moncrief and a company of 90, in the Fuller's Theatres Sydney production (JSC, 28/11/29). To discover more about the new theatre one must go to the Theatres and Public Halls files at the State Records Office, Kingswood (Series 15318, Item No 1069, Broadway Theatre, Junee, 1/1/29 to 31/12/72) referred to below as T&PH.
Approval was given for erection of the new theatre on 1st May 1929. The architects, Kaberry and Chard, wrote to say the theatre was about half completed by early July. George Laurantus, from his office at the Lyceum, wrote on 5th October seeking permission to open on the 10th of that month. The local police, representing Theatres and Public Halls, were asked to make an inspection to see that the theatre complied with the Departments requirements, and if so, allow it to open today (telegraph T&PH, 10/10/29). The full report by the police at Junee on 17th October gave the seating capacity as dress circle 410 and
stalls 600. A licence was granted to G. Laurantus for general entertainment purposes from 10th October 1929 for 1010 persons. Notes from Les Tod indicate the builder to be J Nyssen.
From the one available newspaper for 1933 and another from 1934 it appears that the movies were on Tuesday and Wednesday, with a change of program on Friday Saturday (JSC, 9/10/33; 13/6/34). Peter Laurantus related that from the opening until the birth of their first child in 1931 his father and mother did everything his father doing the sign-writing for
the film attractions (on the front of the awning), booking films, despatching them and projecting them. His mother sold tickets and retained the records for the entertainment tax and film hire (particularly percentage) charges. In 1931, Blanche Heffernan, formerly Cummins became employed in the ticket office. She was the seventeen year old daughter of Ben Cummins (the "silent partner" in the venture), and remained working at the theatre until she married in December, 1936.
The theatre opened two weeks before the New York stock market crash, and the Great Depression that followed. But the taxable admission figures for 1928 were showing a decline in admissions to picture theatres before the Depression. Perhaps the novelty of silent films was wearing thin, particularly as wireless was now developing. The Laurantus' had to work hard, but fortunately, after an initial poor quality, sound films rapidly improved and even with the Depression attendances quickly rose. From Census figures for income and employment for 1933, Junee was in a considerably better position than many other
towns and shires. Even so Blanche Heffernan remembers how itinerants, looking for work, but only being allowed to stay in a town for one or two nights before being moved on, were allowed to come into the theatre and stand at the back for a while in order to warm themselves up. Farmers, who were possibly 'doing it tougher' than, say, railway employees, were allowed to come in at half time and half price to see the main movie.
In one of the regular police reports to T&PH (11/2/38) on maintenance of the theatre, it was noted that movies were shown six days a week except for about seven times a year when dances or concerts were held (on single nights). In a note by George Laurantus, he says that the theatre is used for a Saturday matinee and every night (T&PH, 8/10/38). With the Sunday Observance Act in operation at the time this would mean Monday to Saturday for showing films with perhaps a free event such as a concert by one of the church choirs on Sunday. Blanche Heffernan remembered that every church had a ball, the ambulance would present plays, Sorley's touring variety show would perform at the theatre, as too would McKays'. The locals put on The Mikado on year. As late as the 1960s, White Horse Inn was being performed for a three-night season (Junee: Speaking of the Past, Vol. 3: 144, 145). Of course during World War II, the only visual news was via the filmed newsreels,
both Australian and International editions; there were also special advertising films and foyer posters to encourage patrons to buy War Bonds and War Savings Certificates; and there were the patriotic balls, concerts and competitions such as the Spitfire [fighter aircraft] Queen Competition of 1941, with its crowning ceremony at the Athenium Theatre (Ibid: 192).
The theatre was also used during the daytime, its flat floor in the stalls being suitable for dancing lessons. Blanche Heffernan taught ballet there two days a week until she married and moved to her husband's farm.
Since its opening George L. had an eye for good publicity. Advertisements in the local newspaper became large with large type so they could not be missed. He would shift his programs to suit the films available and his audience. By the start of 1935 he was having a "bargain night on Monday with one program, a second program on Tuesday, Wednesday, Thursday, and a third program on Friday, Saturday. Each would be a double-bill feature program with newsreel, travelogue or carton, a serial for the weekend, and of course, trailers for coming attractions. All films were transhipped by train to and from different distributors,
and to and from different towns, with about 50 percent coming from and being despatched back to Sydney. This meant receiving and despatching from Junee station some fifteen or sixteen films per week.
The Athenium had another link with the railway (apart from film delivery). In the Junee Southern Cross for 11th February 1935 there is an advertisement for the Junee Railway Jubilee Gala Performance for Wednesday 20th of that month. There was to be a film at 7:00pm, followed by presentation of service medals to railway employees by the Chief Commissioner of Government Railways, then a concert and dancing until 1:00am the next morning. The last included the finals and judging of the National Dancing Competition. This six hour marathon concert illustrates how the Athenium Theatre doubled up as a town hall.
Picture theatres, in those times, did not possess their own candy bar. Often there would be a small shop in the theatre building that was a milk-bar, but this could rarely cater for the crowd that rushed out at interval between the two feature films. At Junee, Allan McEwan, Dal Eisenhauer and Blanche Heffernan remember how a few early exiting patrons would get into the small milk-bar in the shop next to the theatre lobby, but the great rush was across the two roadways and the garden strip to the Allies Cafe in the Broadway Stores building to get a milkshake, cordial drink, ice cream, a bar of chocolate or packet of Minties (no popcorn or coffee). Sensibly, the same Greek proprietor ran both milk-bars, thus maximising his business.
George Laurantus renewed the licence in 1938, still a manager, but in September 1940, the renewal application is by Robert Tilby Begg as owner (T&PH, 17/2/38, 8/10/38, 19/9/40). A search at the Land Titles Office is required to discover the transfer date. Upon calculating from the year of birth of his daughter and her age when she left Junee, the Laurantus family would have left the town around the end of 1939 (Paula Tumley, formerly Laurantus, 31/8/03).
In 1941 the toilets were supposed to be connected to the recently reticulated town sewer (T&PH, 10/10/41). In 1942 Robert Begg is castigated by Theatres and Public Halls for changing the seating plan without prior approval. He reduced the stalls to 475 and the circle to 386 (T&PH, 27/3/42; 15/5/42). Once the toilet situation was mentioned in 1941, it became a saga with the authority which wanted changes and upgrades. It was finally settled in 1947 according to a July police report on the T&PH file. On 29th March 1950, Begg agreed to transfer the licence (No 50580 for the Athenium Theatre) to R.J. and E.E. Pollard, another husband and wife team who write to say they are the owners (T&PH, 11/4/50).
Mr and Mrs Pollard renamed the theatre the Broadway, according to the licence issued on 10th October 1950 (T&PH). The Pollards said they were the owners on 11th April that year, but it is on 8th March 1952 that the Pollards sign under the letterhead banner of the Broadway Theatre Company. They were reporting the destruction of a spool of film by fire in the top magazine of the projector (T&PH).
The Pollards sold the theatre to Albert Thomas Manion on 28th September 1954 (T&PH) for (Pounds)28,000 ($56,000) according to his daughter in law. (YK-A, 2003). As with earlier owners it was a husband and wife team who operated the theatre. They were the son, Kevin, and Yvonne, Kevin Manion selecting films and projecting, while his wife worked in the ticket box and did the accounting (although once she made a wide projection screen by joining two screens on a Singer Sewing Machine with two men supporting the large heavy material). Chairs were becoming 'tatty' and inspections showed that some needed reupholstering (T&PH, 11/1/57). On 29th December 1958 the Fire Brigade, in one of its regular reports, noticed the proscenium opening being enlarged to permit a wider screen, Theatres and Public Halls wrote back to Mr Albert Thomas Manion, as licence-holder, pointing out that work could not proceed without approval (T&PH, 14/1/59).
Earlier in 1958 the Registrar General's Land Titles Office showed a transfer to the Broadway Theatre (Junee) Pty Ltd (with a mortgage to the Commercial Bank of Australia) on 30th May (T&PH Item file 81/0109). From a letterhead for correspondence about the theatre, dated 5th February 1959, the company directors are shown as T.A. Wah and K.C. Manion (T&PH). Yvonne Kingsford-Archer says that this new arrangement was organised when Mr Manion senior wished to withdraw. She had reservations about Tom Wah since he seemed to lack any suitable skills for theatre operation, so she left the theatre for another business occupation the local newsagency. Sometime in the first half of 1959 Tom Wah bought out Kevin's shares in the company. In applying for a renewal for the licence on 10th October 1960, Wah is described as managing director. (A search of computerised company records indicated that it had been wound up many years ago.)
The problem of the widened proscenium was only concluded when the Junee Council's building inspector was asked to report. The reply (1/12/60) to T&PH stated that the reinforced truss, to increase the stage opening from 27ft 4ins to 36ft 4ins was structurally sound. On other matters, the place seemed to deteriorate, yet local television had not yet commenced it would in 1964. Sgt C.E. Riordan of Junee Police reported (15/12/63), In my opinion, Wah is making little or no effort to complete the outstanding items" of repairs. It then became a saga of decline.
In 1966 the Junee Municipal Council toyed with the idea of buying it, but did not (T&PH, 17/6/66). The licensing authority became more frustrated with Thomas Wah's procrastination and his ideas that never came to fruition. On 15th July, 1969, the Police reported that Wah could not make the required alterations to the theatre due to financial problems. Certainly, attendances for films had dwindled and they were only being shown a couple of times a week until B.T. Casey, Sergeant Third Class, Police Station, Junee, made his report, dated 21st December 1970: I have to report that the Broadway Theatre, Junee, is now closed and has been so for a period of about two months. The proprietor, Mr T.A. Wah has left Junee and is now residing in the Sydney area.
The NSW Fire Brigades had obtained advice from Miss L. Wah, sister of the previous correspondent, Mr T.A. Wah that the above building is now closed and no continuation of the licence is required and that the premises are up for sale (T&PH file, letter dated 15/6/71).
Theatres and Public Halls then cancelled licence number 1069 as of 21st January 1971. The file was closed.
The building remained closed until a local community organisation purchased it and sought its reopening. Theatres and Public Halls commenced a new file, now Item Number 81/0109 at State Records Office. It commences with a letter from the Junee and District development Association (JADDA), dated 7th December 1977. However, the licensing authority still had
its problems due, for one year, a secretary not replying to mail, and for another, a mass resignation by the organisation's executive, and further non-response to inquiries by Theatres and Public Halls. This promoted the authority to seek a search of the property's title by the Registrar General's Office. Notwithstanding these difficulties, the formation of JADDA, its fund-raising, undertaking repairwork, and conducting the theatre as a sports and entertainment venue for over a quarter of a century, is socially significant for the town and state in itself.
The J and DD Association was formed on 25th October 1976 at a public meeting to promote social, recreational, cultural and commercial activities within the Junee and Illabo local government areas (according to its Constitution). The elected President provided a Statutory Declaration to relate that the Contract of sale was dated 25th November 1977 (for Lot 15 plus part Lot 14 of Section 9, Deposited Plan 10366, Volume 5604, Folios 76 and 77) with both of the above councils accepting trusteeship of the property. The purchase price of $20,000 was provided exclusively by the Association with, as pointed out in the Statutory
Declaration, no money put in by the councils. In an application for a licence (T&PH, 26/5/78), note was made that the cost of building works for repairs to ceiling, floor, painting etc was $45,000. This together with the $20,000 purchase price accords with the $60,000 claimed to have been raised from the community by Alan McEwan and Dal Eisenhauer (in their interview, 2003). Because of the trusteeship vested in the local councils, it virtually meant that the community had given some $60,000 to the councils.
In December 1978 there was a letter suggesting that JADDA wished to screen 35mm films again (T&PH, 1/12/78). The projection box regulatory standards had changed since the theatre was previously licensed, thus requiring enlargement for re-use. Although plans were prepared for a smoke-lock to the projection box (13/11/81), the changes and proposal to
show films was dropped.
Because of organisational difficulties the Theatres and Public Halls authority decided (after the titles search) to correspond with Junee Council (11/3/85). A report from the Government Architect noted that, under the regulations in existence in 1985, the exits only allowed for a capacity of 350 in the dress circle and 400 in the stalls (T&PH, 23/4/85). A photograph, attached to a report (28/5/86), shows the colour scheme of 1978 grey, blue and white. The alterations, in that year, reduced some of the decorative qualities of the interior and exterior perhaps attempting to 'modernise' the building. At that time there was little knowledge of heritage (unless it was an early 19th Century building), the Heritage Act for NSW only
recently coming into effect.
Lights and neon was stripped from the faade, dark tiles on the shop fronts were overpainted, the ticket box was removed, the timber decoration on the ceiling was either covered over or removed, the side-wall shutters were replaced by windows, and the lights on the Art Deco back plates, and dress circle balustrade vine and trellis motifs, were removed.
The 1908 Theatres and Public Halls Act and the Public Halls (General) Regulation, 1977, were repealed in 1990. New Legislation Local Government (Theatres and Public Halls) Amendment Act, 1989 came into effect. It transferred licensing inspection etc responsibilities to councils.
In 1998 the exterior was painted, and additions made to the shop that had become the kitchen. This was undertaken partly with a grant from the NSW Heritage Office, the total cost, according to the Heritage Office being $28,000. Due partly to insurance 'problems' that plagued community groups and councils, following the collapse of the HIH Insurance Group, the theatre closed as a general recreation centre.
The Athenium Theatre represents Greek immigrant interest in operating cinemas in NSW for 50 years from circa 1910
(Source: K. Cork, 1998, Chapters 1 &2) :
The immigration of Greek nationals to NSW showed marked differences in economic sustainability for those who came before 1950 compared to those who arrived during the mass immigration period following World War II. Prior to World War II the numbers of Greek immigrants were small and followed a system of chain migration. That is, one or two members of a family arrived, worked for other Greeks, set themselves up in some form of business, then sponsored one or more members of the family or friends, to come out and work in that business. Businesses were not set up to service other Greeks but to serve the
Anglo-Celtic population.
These immigrants frequently went to country towns to set themselves up in a small catering type of business - food shops or cafes that prepared Australian-style meals. A number then moved into motion picture presentation in the same towns, again providing fare for the Anglo-Celtic population. Becoming managers of picture theatres also provided Greek immigrants with greater standing in town communities and allowed them to be better integrated into those communities.
Greek immigrants of the 19th and early 20th centuries mainly came from islands, (particularly Kythera), coastal towns and inland villages with what is described as a peasant background, often with little, if any, formal education. Between 1911 and 1947 almost half of those who arrived in NSW settled in non-metropolitan areas.
From around 1915 to the early 1960s 116 country picture theatres in NSW were at some time operated by 66 Greek immigrants in 57 towns. Thirty-four new picture theatres were built by Greek exhibitors in these towns. It is known that at least 61 of these immigrants were proprietors of their own food businesses by the time they branched into the motion picture exhibition business.
The Laurantus brothers fitted this model of arrival. Nicholas went to a Greek-run country cafe. George worked in Sydney until Nicholas bought the cafe, then he went to work for his brother, who although looked after the family was domineering like a father. George arrived from the island of Kythera in 1908/9. By the 1920s Nicholas had bought the Globe (later Plaza) Theatre, Narrandera; it burnt down in 1925 and the new one opened in 1927. This would be where George developed his flair for showmanship. He taught himself violin, would perform, and generally loved show business. He married in 1928 and settled in Junee to look after Nicholas's cinema interest in that town. It was a partnership with Ben Cummins, a local businessman. The three of them leased the Montreal Theatre, Tumut, then handed its operation over to a brother-in-law of the Laurantus'. They did the same with the Gundagai Theatre. In 1935 the Rio Theatre was built by Nicholas or the two brothers in partnership (depending upon what story is related). In 1936 Nicholas built the Rex Theatre at Corowa.
Again 1939 he wanted to pull out of cinema. Whereas other members of the family stayed at Gundagai and Tumut, Nicholas required George to give up Junee and look after a property he owned out of Narrandera. It would be five years before George could leave and obtain a picture theatre at Liverpool, Sydney, on his own terms.
According to his son and daughter, George was quite bitter, resenting his having to leave Junee. He loved the town and the Athenium Theatre. He painted all the billboards that announced the films for the wide fascia on the awning. He enjoyed setting up promotional floats and events. For On Our Selection (made 1931) he had a Dad, Mum and Dave with horse and old fashioned plough standing on the wide nature strip in the centre of the Broadway. Huge billboards covered the sides of a truck to advertise Janet Gaynor in Delicious (booked for four nights c.1932). A float that completely covered a small truck drove around town advertising Motion Picture Art in the Musical Gem, City of Song with Betty Stockfield. It is obvious from these examples from photos in Peter Laurantus's possession, and the gusto with which benefits and gala nights were organised, that George was an asset to Junee.
Where Greek immigrants had picture theatres they controlled their town's principal entertainment at a time when the overall population attended the cinema on average from 20 to 31 times a year at a time. It was also at a time when there were no registered clubs, no evening opening of hotels, no television, and virtually no professional sport. They [the Greek showmen] had direct input into the moral and social values of the communities in which they operated. They brought national and international events to the rural areas in theform of feature films, newsreels and documentaries.(Cork,1998)
The historical importance of cinema in socio-cultural development:
Cinema and its settings (the picture theatres) belong to a long tradition of narrative storytelling and cultural transmission. In documented history it commenced with the amalgam of performance and religious rights in Ancient Greece and continued through medieval times with the mystery and morality plays performed in the churches and other church-owned property. Some people lament that cinema is not high culture, but then many performances conducted by representatives of the medieval and early renaissance depicted violence, coarse language and obscenities (Bucknell, 1979, pp. 70,71). So too did the Elizabethan
and Restoration theatre of England. Governments have recognised the importance of theatrical performance either "live" or, as recorded on film or some other medium, by both their censorship and regulation, yet also by encouragement through government subsidy.
The progress of popular live theatre reached a pinnacle of mechanical invention for the stage presentation of melodrama. This was achieved through electricity becoming available, but electricity also allowed film to become "moving pictures". The narrative story-telling tradition smoothly moved from live plays to what were called "photoplays" - melodrama and epic tales projected onto a screen (See Vardac, 1949/1968). Not only did play texts move from one medium to another but the visual tradition of the stage moved also (See Brewster and Jacobs, 1997).
Whereas a stage presentation may have only had, at most, an audience of thousands it was soon appreciated that photoplays could have an audience of millions paying a fraction of the price to attend a live performance. The rates of attendance rose dramatically. While, before picture theatres, country towns would see an occasional second or third rate touring group of
actors perform with dubious expertise, the inhabitants could se a new photoplay once or twice a week if they so desired. And many did. Entertainment tax attendance figures (in the first halves of the 1920s and 1940s, when most seats were taxed) show that all Australians, on average, attended the movies 20 and more times a year. Subtract the very young and the frail elderly and the figure for attendance rises. Where individual cinema attendance figures have been retained for country towns, it shows that the whole population of a town attended about twenty times a year, and they looked forward to that weekly event as a "sense of
occasion and way of catching up with social interaction (and the town's gossip). They dressed in their best clobber" and enjoyed the luxury of wall-to-wall carpet, a decorated interior and dimming lights, and being greeted by the manager in a dinner suit (or the manageress in an evening dress) (Cork, 1995, pp. 8-18).
The first fifty years of the movie film was a revolution in both the presentation of narrative story-telling and entertainment, just as the second fifty years has seen a new move, for the majority of viewers of performed stories, from the picture theatre to video screen. But the audience for the motion picture has not fallen it has simply changed the medium in which it sees most of them. The quasi theatre that shows projected shadow performance should not, therefore, be seen as a brief occurrence in isolation from the long cultural traditions of narrative story-telling. The heyday of extraordinary attendances at picture theatres lasted as
long as, for example, the heyday of Elizabethan theatre in London.
Irrespective from where the filmed performances have emanated (USA, Britain or Australia, etc.) they have provided possibly greater cultural learning for more of the population than the morality plays did in the 12th to 15th centuries. But movie theatres were not only relating stories as entertainment: in the first World War and World War II they provided visual news of battles thousands of miles away. The production of patriotic films encouraged people's spirits, and during World War II managements of picture theatres conducted campaigns to entice people to purchase War Bonds or War Savings Certificates as a means of helping the war effort.
Sir Earle Page emphasised the importance of entertainment during a period of war, in his speech at the opening of another theatre in 1940. Not only was entertainment important but the picture theatre brought together a higher proportion of a country town's population than any other regular activity. It was the ecumenical glue that bound communities together for
the half century from around 1910 to 1960
The architects Kaberry and Chard and the now rarity of their design work:
In a letter to the Royal Australian Institute of Architects about the time of Lewis Kaberry's death c.1963, his son, Norman Kaberry, provided some background to his father, although he was incorrect in the names of some of the theatres the firm designed, and the date he retired from designing theatres.
Lewis Kaberry was born at Pontefract, Yorkshire, England, he served his Articles under the British Admiralty as an architect before proceeding to America round about 1895. After the Great Earthquake in San Francisco (1906), he took up residence there as an architect and helped in some small way with the re-building of the City. In an undated letter to the San Francisco Chronicle, Lewis Kaberry describes how, as an architectural draughtsman for the Pacific Telegraph and Telephone Co, he designed a new telephone exchange in Chinese style, inspired by an illustration of the Empress of China's Bedroom for the interior wall treatment. He came to Australia a little before 1914 when he decided to form a partnership
with Clifford Chard (about whom nothing is known).
Norman Kaberry related that the firm designed and supervised the building of over 150 theatres in every state in Australia (except Northern Territory). Les Tod and I have, from files and the Movie Theatre Heritage Register for NSW, identified 57 theatre design jobs (new theatres, major and minor alterations) by this firm in New South Wales. These have been tabulated together with a column showing their present state or condition. Only three remain with an auditorium close to the original design (Leeton, Junee and Tumut). Only two, Leeton and Junee possess Kaberry and Chard's distinctive and theatrical splayed 'superficial walls' each side of the stage opening (those at Tumut having been destroyed in the 1950s). Originally, the openings in these were curtained for Junee, in heavy blue material with gold trimmings, as too was the stage curtain. |